Core Feature

AI Studio

Turn raw product photos into scroll-stopping lifestyle shots, clean packshots, and short-form video — all from one canvas-based workspace.

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A full creative studio in your browser

E-commerce brands need an endless stream of fresh visuals — lifestyle shots for social, clean packshots for listings, ad creatives for campaigns — and traditional production just cannot keep up. AI Studio replaces the photographer, the retoucher, and the render farm with a single canvas workspace powered by six leading AI models. Upload your product images, pick a model and a preset, type a prompt, and watch production-ready images appear in seconds. Every generation is tracked, versioned, and saved to your session so you can iterate freely, compare outputs, and push finished assets directly to your connected store without ever leaving the app.

What you can create

Lifestyle product photography: Place your product on AI-generated models in any setting — urban streets, studio backdrops, beaches, interiors, forests — with full control over pose, crop, expression, camera angle, lighting, and tone through a visual preset system.

Professional packshots: Generate clean, studio-quality product-only shots with configurable angles (frontal, isometric, top-down, floating), lighting setups (soft, silhouette, side, overcast), and surfaces (stone, water, concrete, glossy, studio white).

Ad creatives with text overlays: Build social ad assets with configurable ad styles, moods, layouts, product placements, and text controls including headlines, CTAs, and typography settings — optimized for Instagram, TikTok, and Facebook formats.

AI-powered content ideas: Feed reference images into the Ideas tool and receive batches of creative concepts — complete with detailed generation prompts and preset configurations — across ad, lifestyle, and packshot categories. Accept an idea to generate it instantly.

Background removal: Strip backgrounds from any image with pixel-perfect precision using Pixelcut's AI model, outputting transparent PNGs ready for compositing or direct listing use.

AI upscaling up to 4x: Transform low-resolution supplier images into crisp, high-definition product shots using SeedVR upscaling — choose 2x or 4x factor depending on your needs.

Image-to-video generation: Turn any generated or uploaded product image into short-form video using Kling V3, with standard and pro quality tiers, 5 or 10-second durations, and optional end-frame animation.

How the workspace works

**Canvas sessions.** Every project lives in its own canvas session. Start fresh or resume a recent session from the studio home screen. Sessions persist all your generated images, references, and configuration so you can pick up exactly where you left off.

**Three-panel layout.** The left sidebar holds your visual presets — both your own custom presets and the EcomVault community library organized by category (fashion, editorial, beauty, street, minimal, textured, and more). The center viewport displays your generated images in a filterable grid with full-screen lightbox preview. The right sidebar shows your store's product catalog, letting you browse products, select reference images, and drag-and-drop generated images directly onto products to save them.

**Prompt bar with smart tools.** The floating prompt bar at the bottom is the control center. Type a natural-language prompt, attach reference images by clicking product photos, pick your AI model, set the aspect ratio (10 options from 1:1 to 21:9), choose a resolution tier, and hit generate. Use the @ mention system to invoke specialized tools — Upscale, Remove Background, Photoshoot, or Ideas — right from the prompt bar.

**Preset-driven generation.** Build and save visual presets that lock in your preferred model, background, crop, expression, pose, rotation, camera, and tone settings. Apply a preset to any generation with one click — the system assembles a production-quality prompt from your configured options automatically. Edit presets inline or fork community presets to match your brand.

Models, pricing, and output

Six image generation models: Gemini 3.1 Flash (fast, 5 credits), Gemini 3 Pro (best quality, 20 credits), Gemini 2.5 Flash (budget, 5 credits), GPT Image 1.5 (strong prompt adherence, 3-15 credits by quality), Flux Pro (sharp stylized, 7 credits), and Flux Klein 9B (lightweight, 1 credit).

Resolution control: Gemini models offer Draft (0.5K), Standard (1K), HD (2K), and Ultra HD (4K) tiers with transparent credit multipliers. GPT Image supports low, medium, and high quality levels.

Utility tools with flat pricing: Background removal at 2 credits per image. Upscaling at 2 credits for 2x and 6 credits for 4x. Ideas generation at roughly 1/3 credit per idea.

Brand model integration: Create custom AI model personas in the Brand Book with detailed physical attributes — gender, ethnicity, skin tone, hair, body type, age — and reference images. Your brand models appear directly in the Studio's preset picker for consistent character use across all shoots.

Multi-product and cross-store saving: Save generated images to any product in your catalog. Batch-save multiple images at once. When products exist across multiple stores, a cross-store dialog lets you push the same image to sibling listings in one action.

Real-time processing: Generations are submitted to fal.ai's queue with webhook callbacks. A WebSocket connection delivers real-time status updates — watch your images appear on the canvas as they complete, with automatic credit refunds if a generation fails.

40+ diverse AI model presets: Choose from a library of 40 pre-built model personas spanning diverse ethnicities, body types, genders, and styles — ensuring your product imagery represents your actual customer base.